Excellence
We select products that meet international standards.
Since 1999, Master Trade has supported the growth of the Algerian market through the import, manufacturing and distribution of school supplies, stationery and leather goods. A trusted partner of distributors, resellers and institutions, we represent international brands renowned for their quality, innovation and reliability.
Our mission
Making quality products accessible to support learning, work and everyday life across Algeria.
Our values
Trust
We build lasting partnerships based on transparency and commitment.
Innovation
We deliver solutions tailored to the market's evolving needs.
Proximity
We support our partners across the entire national territory.
Our numbers
26+
Years of experience
500K+
Satisfied customers
580+
Reseller partners
69
Wilayas covered
Where to find us
More than 27 years of growth
From distribution to industry — the key milestones that made Master Trade a leading player in Algeria.
1999 The founding of Master Trade
Founded in May 1999, Master Trade was born with a strong ambition: to provide Algerian professionals with quality solutions in office supplies, IT equipment and professional furniture. Thanks to its expertise and solid international partnerships, the company quickly established itself as a trusted player in the market.
2007 Nationwide coverage
Master Trade extended its distribution network across the entire Algerian territory with the opening of four regional branches. Today, the company relies on a network of more than 300 wholesalers as well as numerous partner companies and institutions.
2012 The beginnings of industry
The company launched its first local production activity through subcontracting, with more than 15 manufactured references, marking the start of its industrial development.
2018 From distributor to manufacturer
Master Trade took a strategic step by launching its own writing-instrument manufacturing activity, producing its first pens.
2022 A historic first
Master Trade manufactured the first "Made in Algeria" pencil and inaugurated the first pencil factory in West Africa, affirming its ambitions for industrial development and expansion into international markets.
2025 CLEO enters a new dimension
The CLEO brand expanded its universe with the launch of CLEO Instruments, a new range integrating technological products and innovative accessories.
2026 & Beyond The future is written today
Master Trade is accelerating its transformation with the launch of its Office Solution e-commerce platform and the integration of artificial intelligence into its management, analysis and development processes. With more than 27 years of expertise, the company pursues its ambition: to innovate, to produce, and to carry Algerian excellence toward new horizons.